Building enterprise platforms that
perform under pressure.

Lead the technical team responsible for the Elaraby enterprise e-commerce ecosystem — a high-traffic Magento platform that serves as a primary digital revenue channel for one of Egypt's most recognized retail brands. The platform handles intensive catalog management, campaign traffic spikes, and live synchronization with core back-office systems.

• Design and deliver scalable Magento solutions, translating stakeholder requirements into robust, maintainable platform architectures.
• Lead both backend and frontend development, maintaining high standards for code quality, security, and long-term extensibility.
• Architect and manage SAP ERP integration, enabling automated, real-time synchronization of customer data, order processing, and inventory levels.
• Drive AWS infrastructure strategy — proposing architectural decisions that support high availability, performance, and platform security.
• Coordinate with product, design, and business teams to maintain delivery milestones and ensure technical work is aligned with commercial goals.

Served as the sole technical owner for Tatayab's entire digital commerce ecosystem — overseeing the website, mobile applications, and ERP connections. The role demanded rapid execution alongside careful system design to support growing transaction volumes.

• Owned full technical oversight across the core website and mobile applications, ensuring consistent performance and platform availability.
• Designed and managed the Odoo ERP integration layer, synchronizing checkout flows, warehouse stock, customer accounts, and business reports.
• Defined and enforced technical implementation standards for order updates, inventory management, and financial reporting pipelines.
• Identified and resolved performance bottlenecks, improving page response times and measurably increasing checkout conversion rates.

Provided technical leadership and hands-on full-stack development across Alzamil's portfolio of digital assets, managing the performance, stability, and evolution of four separate business platforms simultaneously.

• Held full technical ownership across four production platforms — Magento Multivendor, OpenCart, WordPress, and a bespoke PHP engine.
• Managed platform roadmaps, enforced coding standards, and continuously optimized load performance across all properties.
• Diagnosed production failures and delivered scalable architectural fixes that prevented recurrence and improved long-term system reliability.

Led backend engineering and platform support for Arabian Oud's global digital commerce channels, ensuring the robustness and performance required by a brand operating at international scale.

• Directed all engineering operations across the brand's online storefronts, maintaining platform availability standards aligned with enterprise SLAs.
• Designed and maintained server-side components managing inventory updates, checkout workflows, and customer-facing commerce features.
• Led systematic code reviews and provided architectural guidance to the development team, raising overall code quality and delivery confidence.
• Resolved critical rendering bottlenecks and tuned script execution, significantly reducing consumer-facing page load times.

Worked as a core full-stack developer across Arabian Oud's digital storefronts, contributing directly to platform features that drove online sales growth and improved operational efficiency.

• Developed and maintained frontend and server-side features across web and mobile sales channels serving international markets.
• Built product catalog management, advanced search, cart logic, and account management features to a high standard of quality.
• Integrated third-party shipping carriers, regional payment gateways, and logistics providers into the core platform.
• Applied continuous security patching, bug fixes, and technical debt reduction across the codebase.

Operated as an independent consultant and architect, managing client engagements end-to-end — from technical scoping and system design through to deployment and ongoing support — across multiple industries.

• Advised clients on platform selection, framework choices, and technical architecture aligned with specific business requirements and growth plans.
• Built custom web applications and tailored e-commerce platforms configured to precise client specifications and operational goals.
• Designed secure database schemas and data storage architectures protecting sensitive transactional and customer records.
• Delivered native iOS and Android applications alongside cross-platform hybrid builds using Flutter and React Native.